Case study

Sales Leader - Petrochemicals Manufacturer

Netherlands
Industrial gas storage facility with large spherical tanks, illuminated under a dramatic evening sky, representing energy infrastructure and petrochemical processing.

THE CHALLENGE

Our client, a global petrochemicals manufacturer, retained us to conduct a search for a Sales Leader to implement and lead the strategy for their polyolefins/recycled product division.   

The ideal candidate needed to be an experienced sales and marketing leader who had a track record of leading high-performing sales teams and owning P&L. The person in this role would need to lead, inspire, and motivate their teams to set and meet goals.  

THE SOLUTION

Due to the client being situated in the Netherlands, we predominantly mapped candidates in the DACH region. We focused on a talent pool that had experience working in chemicals/plastics and polyolefins/recycled products in the European landscape.   

We initially researched and engaged with 94 candidates, targeting those from both small and large organisations. We were aware that a candidate from a larger company may not be a good cultural fit for the client.  

THE RESULT

Within five weeks we presented the client with a shortlist of five candidates.   

  • 3 out of the 5 candidates were diverse, and the final three candidates the client in interviewed were all female  
  • After interviewing the three candidates, the client progressed to final interviews with two of the candidates, shortly identifying their first choice. This was a candidate who brought a wealth of commercial acumen and knowledge in the field. The candidate accepted their offer and has since joined the organisation and has made a great positive impact on shaping the business unit.

The impact

In a competitive European market, Miramar successfully delivered a diverse shortlist and appointed a transformative commercial leader to accelerate growth in the client’s recycled products division. The hire has since strengthened sales performance and provided clear strategic direction for the business unit.

  • Speed to delivery: Shortlist of 5 qualified candidates presented within 5 weeks.
  • Diversity achieved:3 of 5 candidates were diverse, with all final interviewees female.
  • Strategic appointment: New Sales Leader brought deep commercial expertise in polyolefins and circular materials, aligning perfectly with the client’s sustainability strategy.
  • Business impact: The appointed leader is already shaping the division’s strategy, driving commercial performance, and embedding a high-performing sales culture.