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VP International, US-based Healthcare Technology
THE CHALLENGE
Miramar was retainedby a $100 million US-based healthcare technology company who needed to hire a VP to run their international business. The company was backed by a well-known private equity firm and needed to supercharge growth in the EMEA and APAC regions. The primary challenge for the new hire was to professionalise the sales operation in the international region. It was essential for Miramar to identify and attract a sales leader who understood strategic sales planning including market segmentation for direct and indirect business, account planning, and regional partner strategies.
THE SOLUTION
The Miramar team focused on identifying sales leaders from large sales organisations whose experience would bring rigor to the sales process. While Miramar did consider the direct competitor talent ecosystem, the primary focus was on technology companies with scale and robust infrastructure, specifically where leaders would bring the right behaviours and experience to support international operations. The search prioritised technology sales leaders selling into healthcare and life sciences, while also extending to adjacent talent pools, including candidates with experience selling into similarly highly regulated industries such as financial services.
Utilizing our network in the technologysector, Miramar identified, engaged and assessed a shortlist of candidateswithin three weeks. The process took a total of 10 weeks tothe point of offer, and the client was very positive about the speed andunderstanding of the target talent pool.
THE RESULT
The business hired a VP to run theinternational region who had a unique blend of large corporate and start-uptechnology sales experience. This hire was also a domain expert in healthcareand life sciences.
The impact
Miramar’s targeted and disciplined approach enabled the client to secure a high-caliber VP of International Sales who was immediately equipped to professionalise and scale the business across EMEA and APAC. The successful hire brought proven rigor in strategic sales planning, including market segmentation, account planning, and partner-led growth, laying the foundation for a more structured and predictable international sales operation.
