Case study

Prebiotics, Head of Commercial

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THE CHALLENGE

Our client had undergone a significant transformation and was preparing to launch a dairy-based prebiotics product line, which was a critical program designed to diversify the business and further revolutionize its portfolio. 

As this represented a new market entry for the organisation, Miramar was retained to advise on the competitive landscape from both a market and geographic perspective, supplementing their hiring approach. 

From this foundation, Miramar developed a strategy to identify an individual capable of leading growth into both food and feed markets.

THE SOLUTION

To provide our client with a full range of options, we assessed candidate pools across the entire value chain in Europe. 

We built a target map of relevant functional ingredients and additive manufacturers across the UK and Europe to identify leaders with proven experience in expanding businesses into food or feed application markets. 

Through an extensive review process, we interviewed and assessed candidates from a diverse set of ingredient and technology backgrounds, ensuring alignment with both the growth ambitions and cultural fit required for the role.

THE RESULT

109 specialist candidates assessed 
39 relevant businesses operating in the supply chain and competitive landscape evaluated as target sources 
Shortlist of qualified candidates delivered within 5 weeks 
Successful appointment of a Head of Commercial to shape and execute strategy across food and feed markets, optimizing the global go-to-market model

The impact

The appointment enabled our client to enter and establish itself within the prebiotics sector, accelerating diversification into a high-growth market. 

With the new Head of Commercial driving strategy, the business was able to build credibility with customers, refine its go-to-market approach, and lay the foundations for long-term commercial growth in both food and feed applications. 

This leadership hire not only brought critical market knowledge and execution capability but also ensured the company’s investment in prebiotics became a strategic growth pillar within the broader transformation of the business. 

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