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Global VP, Citrus
THE CHALLENGE
The citrus industry continues to face significant challenges, particularly the declining availability of raw material, which has placed increasing pressure on innovation, product development, and business sustainability.
To navigate this complex environment and lead the next stage of growth, the company needed to appoint a Global VP Citrus. This leader would require:
-Deep technical and product expertise in citrus
-The ability to guide innovation in a constrained market
-Strong leadership skills to evolve the business through ongoing industry challenges
The stakes were high: the role demanded both scientific credibility and commercial pragmatism to ensure future growth and resilience.
THE SOLUTION
Miramar executed a comprehensive market mapping exercise, analysing the structures and functions of global citrus flavor manufacturers.
We provided the client with a detailed assessment of the most relevant executive profiles, ranging from flavourists to product management leaders, helping to clarify which capabilities would be most effective in leading the business through its next phase.
This insight-driven approach ensured alignment on not only the technical requirements but also the strategic leadership attributes critical for long-term success.
THE RESULT
The search concluded with the appointment of the company’s Chief Global Flavouristas Global VP Citrus. This individual brought unparalleled technical mastery and product knowledge, while being supported by a strong business management team to complement their expertise.
The impact
By appointing a globally recognised flavourist, the company secured the technical leadership needed to navigate raw material challenges and strengthen its position as an innovator in citrus.
This decision ensured continuity of expertise, enabled innovation-led growth, and positioned the business for long-term resilience in a volatile and resource-constrained market.
