Case study

Global MedTech Market Leader, VP R&D

USA
A team of surgeons in blue scrubs and masks perform surgery under bright overhead lights in an operating room. Monitors display vital signs. The mood is focused and intense.

THE CHALLENGE

Our client, a multi-billion-dollar medical device company, needed a seasoned technology and engineering executive to lead a major cultural and strategic transformation within its fastest-growing business unit. Although the VP would inherit a strong and high-performing team, the company recognized the need to evolve how innovation was approached in order to further accelerate revenue growth and expand market share.  

This leader would be responsible for guiding a large global team within one of the industry’s largest corporations. Success required not only the ability to drive change at scale, but also the organizational acumen to operate quickly and decisively in a complex, highly matrixed environment. Above all, the role demanded someone capable of building the right people, processes, and technologies to consistently deliver groundbreaking products and innovations that were easy to adopt and commercially impactful.

THE SOLUTION

Miramar designed a tailored search strategy focused on identifying executives with a proven track record of frequent, successful product launches and transformative leadership. We targeted senior R&D and technology leaders within direct competitors, across relevant value chains, and among adjacent players in the MedTech ecosystem who demonstrated both an innovative mindset and strong change-management credentials.  

To attract top passive talent, we crafted a compelling messaging strategy that positioned this role as a rare opportunity to drive meaningful change and leave a lasting mark within one of the most respected companies in the industry. Our outreach campaign was persistent, targeted, and designed to engage only the highest-caliber executives in the market.

THE RESULT

  • More than 400 potential candidates were identified, with an 88% engagement rate.  
  • A finalist slate of highly qualified candidates was developed, each with a reputation for driving innovation and organizational transformation.  
  • Our client successfully secured a candidate with a strong track record of both innovation leadership and cultural change.  
  • Invaluable competitive and market intelligence was also delivered, providing the client with additional strategic insights

The impact

The new VP quickly established a framework that accelerated innovation while strengthening execution discipline across the global team. By aligning people, processes, and technology, they created a repeatable model for delivering impactful new products at scale. The cultural transformation shifted the mindset from incremental improvement to bold, market-shaping innovation, fostering stronger collaboration across functions and geographies.  

As a result, the business unit has not only increased its pace of product launches but also positioned itself as a growth engine within the broader corporation—helping to expand market share, strengthen customer relationships, and reinforce the company’s reputation as a MedTech innovation leader.