Miramar spent a couple of fascinating days at in-cosmetics in Barcelona, which presented a superb opportunity for us to engage with new and existing customers. The spirit and open nature in which the event was held enabled us to meet and talk to the industry’s most innovative and influential figures. This was hugely beneficial for us in expanding our understanding and knowledge of the key market trends that are impacting our clients’ businesses.
Innovation and sustainability continue to be core topics on the agendas of many organisations who are continually examining ways in which to increase their competitive edge. There is also a real desire from organisations to increase their market share through M&A, particularly from the mid-cap businesses who are looking to compete with the market leaders.
As the market consolidates we can expect to see an increase in talent being obtained outside of the immediate markets from the supplier and customer base, particularly within R&D, application and sales. Overall this was an extremely enlightening trip which has positioned us with further expertise that will benefit our clients moving forward.
