VP Sales for leading automotive technology business

Sector: Automotive Technology
Location: Ireland

The Challenge:

Miramar was retained by a leading technology business in the automotive sector. The business can be described as a start up with corporate backing and a unique edge in engineering, which offers a platform to be a frontrunner in the automotive tech race. The challenge within the business lay in the commercial function, where opportunities were being missed due to lack of the relevant relationships in the market. Our task was to identify a VP of Sales with a well-established senior customer knowledge and the ability to build out an international commercial function within the business. The position reports directly into the Executive Committee and has high visibility to both the CEO and Founders.

The Solution:

Our strategy focused on identifying candidates in three main areas: Tier 1 suppliers working in the same technology field, competitors, and other technology suppliers in the market. Our main candidate pool was identified through the Tier 1 suppliers, as it offered profiles with high visibility in the market, as well as broad customer knowledge and connections. In addition to this we considered individuals who could potentially step up into the role, but ultimately found that they lacked the relevant connections and were mostly focused on one customer group.

The Result:

  • The search was successfully completed in eight weeks. We were able to present a good mix of profiles for the client from each area of the search strategy, as well as at different levels, to give them a good understanding of the breadth of profiles in the market.
  • One candidate has accepted their offer, joining at a more senior level than initially described, joining the business later this year.


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