THE CHALLENGE
The leadership team of a technology company, who is a leader in secure, unattended cashless transactions for the self-serve retail market asked us to embark on a search to find their first Vice President of Product Management. The customer was not precisely sure what the right candidate profile would look like and thus wanted to take a long view to make sure they had a 360-degree perspective. They wanted a market map over a 90-day period.
As the payments industry expands, this is the right time for business leaders and organizations to identify opportunities and invest in innovation. Artificial intelligence allows brands to better synthesize data and incorporate those learnings to improve the commerce experience and drive customer experience and loyalty in new ways. A priority was using data collection to build on customer engagement services, helping their clients establish a more meaningful connection with consumers in ways that build brand loyalty and create return customers and drive recurring sales. Our mission was to identify a leader who would bring innovation and process to the organization and drive first to market product launches.
THE SOLUTION
We focused on identifying candidates from the FinTech space who had a pulse on the market and understood what drives consumer behaviors. A strong leader with a clear vision to establish and drive processes that would help the organization quantify opportunities.
THE RESULT
- A short list developed in six weeks; a 360-degree short list within ninety days
- Delivered and hired the Vice President Product Management and the additional appointment of the Director Product Management
- Rolled out Agile three-week sprints in first 60 days of hire
Our work helped the client build a team that is not waiting for change to happen to them. They are already busy capturing advantage by evolving business strategies, operating models, systems and cultures. With a new generation of customers emerging and an emphasis on experiences beyond the transaction, our client is positioned well to be a game changer in the industry.
