Our client, a multi-billion-dollar global MedTech market leader, wanted to drive a cultural transformation and develop additional successful long-term strategies within a $1B+ business unit. Facing increased competition and an evolving marketplace, the business aspired towards establishing an “improve” culture where people felt safe to express new ideas and concerns. Additionally, being in a mature market facing meaningful disruption, they were also driving the necessary steps to future-proof the business.
To this end there was an immediate need to hire a business unit head, VP/GM, to re-set the tone on culture and strategy for the organization. This person would be responsible for the global P&L, leading a cross-functional team across Marketing, R&D, Operations, Finance, HR, Clinical & Regulatory Affairs, and more.
Miramar was retained on the search based on our extensive experience working with established transformational market leaders who adapt alongside evolving market dynamics. Considering this business was in the IVD space, Miramar thoroughly mapped competitors, value-chain collaborators and adjacent companies in the industry. Additionally, we researched market-leaders in other mature markets in MedTech who had recently gone through similar transformations. We crafted a compelling messaging campaign and applied that to a persistent outreach cadence to attract the market’s top passive talent. Furthermore, we developed a bespoke, behavioral assessment to test candidates against the key skills and attributes required for success.
We developed two shortlists comprising of a number of fully vetted candidates, providing our client with a diverse range of talent, each bringing unique and valuable skills to the client. Ultimately our client arrived at a decision taken from their top three candidates, selecting the person they felt had the strongest experience leading cultural change-management and building trust into a team.