THE CHALLENGE:
With tier-1 recognition from its legacy business, but with a new reimagined identity and focus, our client needed to re-educate its brand and reposition itself globally. Transforming its communications strategy and leadership formed an integral contribution to this period of change. This programme was designed to increase the prominence of the executive team, and to promote the organisation as a global software and infrastructure provider within the emerging 5G market.
THE SOLUTION:
Miramar was chosen for its track record of providing cross-sector insight in new high-demand innovation markets. The strategy was to profile leading global organisations at the forefront of technology who have undergone brand or communications transformation. The goal was to ensure we provided our client with that high-level experience and DNA. The search spanned pan-EMEA across multiple technology sub-sectors, identifying and engaging those profiles to enact and lead the changes required.
THE RESULTS:
- Key appointments secured across various teams including leadership of CEO Communications, Marketing Communication and Corporate Communications.
- Appointments secured within the team structures of Speechwriters and Innovation Communications.
Miramar have helped shape the communications leadership and talent through continued engagement over a 15 month programme to date. We continue to support the evolution of the function under the direction of the global CMO.
