THE CHALLENGE:
Miramar was retained by the VP Marketing of a global tier one telecommunications and software business to appoint a Head of Communications & Marketing for their dedicated Technologies Business. The technologies business focuses largely on intellectual property and innovative technologies such as 5G, smartphones and audio-visual technologies.
Reporting directly to the VP Marketing and the President of the Technologies business, this individual would be responsible for delivering proactive and reactive stakeholder campaigns to help protect the existing technology business, generate awareness of the business’s value, as well as supporting business growth. Our client required an excellent communicator, capable of delivering key messages in an innovative fashion, as well as strong prior experience of leading CEO/President communications and crisis management.
THE SOLUTION:
Miramar firstly worked to map and engage with all telecommunications and software businesses within the EMEA territory, whilst also working to identify executives within global IP-led businesses. Given the location of our client, we also focussed our search within the Scandinavian market to bring relevant, local talent into the process. This meant working to identify businesses of scale within this territory with a similar focus on innovation.
THE RESULTS:
- 5 shortlisted candidates presented
- 4 diverse profiles and 2 local profiles represented within this
- First choice candidate successfully hired
