THE CHALLENGE
Miramar was retained to relocate a resource closer to the European Head Quarters as the company looked to increase the prominence and communications of its senior leadership. We were asked to fulfill the unique and critical requirement for a keynote speechwriter for the CEO of a global tier-1 business.
THE SOLUTION
The project provided the perfect opportunity to evidence the effectiveness of a structured search methodology in a previously uncharted market area. Miramar mapped the global speechwriter community, identifying individuals from political and corporate environments, as well as key community figureheads and associations that provided access to a profession that is still under-developed in European businesses compared to the US market.
THE RESULT
- In three weeks the global market was researched and a shortlist of candidates was delivered.
- 142 candidates were identified and approached for the project.
- Eight different countries where targeted where profiles were based.
The depth of our work enabled our client to select from a balanced shortlist of individuals operating at political leader or corporate executive level and to secure their primary candidate in under six weeks.
