Country General Manager, Biotechnology

Sector: Country General Manager, Biotechnology
Location: Bangkok


Our client, a leading biotechnology startup focusing on diagnostics and cancer, made a significant investment to acquire another biotech startup in Bangkok which required a seasoned Country General Manager. This individual had to be capable of reigniting the commercial team and improving morale to drive the business growth, profitability, and market share by developing and executing strategies that align with our client’s overall objectives. Furthermore, this General Manager needed to complete a talent assessment, build new capabilities in the team, and develop a mature, comprehensive commercial strategy to scale the business.



Miramar Global’s proven track record of helping MedTech startups hire leaders that transform, and scale businesses initially attracted our client. We created a bespoke search strategy to identify leadership with the correct experience within select markets. Our team mapped business leaders who oversaw P&L responsibilities across vitro diagnostics, next-generation sequencing, oncology, and life sciences sectors. After developing a custom assessment process to evaluate potential candidates’ capabilities, we respected the client’s key success criteria and built a creative and tailored messaging campaign to attract the highest caliber talent.



A detailed analysis of general management leadership talent within competitive and partner ecosystems was conducted and presented to our client. 4 shortlisted candidates were delivered for consideration within three weeks of launch, after having identified over 130 prospective candidates and conducting over 60 conversations. Within eight weeks of launch, a successful placement had been made—a data-driven decision, informed by a clear and detailed picture of the marketplace.


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